At Coldwell Banker Pinnacle Properties, we love Florence and we love Alabama. After all, what is there not to like? With some of the warmest and most welcoming residents in the entire United States and a unanimous dedication to community, Florence is a great home for everyone, from the college student to the growing family. Before planting your roots in Florence, chances are, you want to know more about the general culture of the city and what exactly building a life here looks like. We get it, in fact, we think that’s smart. You deserve to be educated on any place you are considering as a home. So, let us give you a brief on all there is to love about Florence.

 Key Demographics:

  • Population: 39,852
  • Median home price: $165,000
  • Walkability score: 31
  • Median age: 38

Fast Facts about Florence

  • The Florence area has been home to many historical figures, such as WC Handy and Helen Keller
  • Nearly 40,000 people call Florence their happy home
  • Florence is a hub of higher learning, with University of North Alabama, Rays University of Beauty, and International Bible College all within its borders
  • Parks and open spaces are abundant in Florence, offering fresh air and a great time
  • Florence is commonly known as “Alabama’s Renaissance City”
  • For the music lover, the Florence area has multiple studios and music events that are held throughout the year
  • Florence has a rich history and deep culture, dating all the way back to the Civil War

Though Florence is fascinating, it’s more than just a collection of fun facts, it’s a growing city, filled with people coming from all backgrounds. At Coldwell Banker Pinnacle Properties, we believe you deserve to live somewhere that fulfils all of your needs. Florence is chock full of opportunities for fun, learning, and celebration, and it is sure to be a welcoming and inviting home to any newcomers.


  • The Rosenbaum House
  • Key Cave National Wildlife Refuge
  • Ivy Green (Helen Keller’s Home)
  • Robert Trent Jones Golf Trail
  • Wilson Lake
  • Deibert Park
  • A wide variety of restaurants and bars

Education and Culture

  • University of North Alabama
  • Highly acclaimed elementary, middle, and high schools
  • Various museums and historical sites
  • Northwest Shoals Community College
  • The Children’s Museum


  • WC Handy Music Festival
  • First Friday Florence
  • Arts Alive
  • The Spirit of Freedom
  • Frontier Days
  • Alabama Renaissance Festival
  • Trail of Tears commemorative and remembrance motorcycle rides

Ready to start making a life for yourself in Florence, Alabama? We can help. We proudly represent a variety of properties for all price ranges and size specifications in the Florence area, and we would be honored to help you find the best one to fit your family’s unique needs. Reach out to us at Coldwell Banker Pinnacle Properties today to discover the best Florence has to offer.